Tessenderlo Kerley Announces Rebranding of Agro Business Units
PHOENIX, ARIZONA, January 1, 2025 – Tessenderlo Kerley, Inc., a leader in agricultural solutions, is excited to announce the integration of its Crop Nutrition (Crop Vitality) and Crop Protection (NovaSource) businesses under a unified brand name, Tessenderlo Kerley. This strategic move is designed to streamline operations, leverage synergies, and provide an enhanced customer experience across all Tessenderlo Kerley product offerings.
By combining the strengths of Crop Vitality, known as the leading brand of thiosulfate-based fertilizers and NovaSource – producer of Crop Protection products used in agriculture worldwide, will enable Tessenderlo Kerley to deliver innovative products and services that address the evolving needs of modern agriculture. This integration will take effect in January 2025 with a seamless transition planned for all customers.
Tessenderlo Kerley will continue to uphold the core values and mission of Tessenderlo Kerley, Inc. with a renewed focus on innovation, customer satisfaction and growth. Customers can expect an expanded and cohesive product portfolio that includes advanced crop nutrition solutions and cutting-edge crop protection products.
“Our decision to unite Crop Vitality and NovaSource under Tessenderlo Kerley is a critical milestone for Tessenderlo Kerley, Inc. as we look to the future,” said Russell Sides, Executive Vice President of Tessenderlo Kerley, Inc. “By bringing together the unique capabilities and resources of these two business units, we are setting the stage for stronger innovation, operational efficiency and a more cohesive approach to serving our customers. We believe this move not only strengthens our position in the market but also underscores our commitment to driving innovation, sustainability and delivering quality agronomic solutions.”
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About Tessenderlo Kerley, Inc.
Tessenderlo Kerley, Inc. is part of Tessenderlo Group, Through the combined knowledge and expertise of these entities, Tessenderlo Kerley, Inc. has become an established leader in the production and marketing of crop nutrition and crop protection products used agriculture. They also specialize in specialty products for the mining, water treatment and process chemical industries. Company website: tkinet.com
Director of Marketing & Communications, Tessenderlo Kerley, Inc.
Stacy Dill
T: +1.602.346.1942